Go!PHA World Congress

I was subcontracted to help prepare a series of videos for the Go!PHA World Congress. This was an important event as the organization had just gone through a significant rebrand process and this even was their opportunity to showcase their new look. To add additional pressure, there was only a one week deadline before the assets had to be delivered.

The request was to make two videos, one explaining the organization and its product and the other to function as an opening video. Besides implementing a new look and feel, a key challenge was translating complex biochemistry concepts into easy to understand benefits for their target audience. However, through a mix of visual storytelling and text, this was ultimately achieved with the videos fully signed off.