EHA "Meet Me At" Campaign

As part of the European Hematology Association's (EHA) ongoing revamp of its communications and efforts to increase members, I was put in charge of the "Meet me at" brand campaign. Scheduled to run over the course of 4 months, the campaign highlighted the value of connection within the EHA network and how prospective members could be involved.

Over the course of this campaign, I was responsible for creating the overall planning, messaging, ad copy, and conceptualizing of assets. In order to achieve this, I worked together with EHA's in-house designer, PR coordinator, and digital media specialist.

In the end, over 15 assets were prepared in the new brand with the campaign showing strong performance across social media ad platforms.

We also saw continued growth in membership. Following the end of the campaign, EHA had achieved over 11,000 members (10% increase).